The billing & ops layer Vendasta agencies actually need.
Connect your Vendasta partner account, invoice clients, take ACH and card payments through your own merchant account, auto-draft monthly bills, and see real-time margin per client — all in one app.
- No credit card required
- Bring your own merchant
- No per-transaction fees
Per-client margin · this month
| Client | Retail | Cost | Margin | Status |
|---|---|---|---|---|
| Acme Bakery | $749 | $312 | 58% | ACH auto-draft |
| Lakeside Dental | $1,199 | $540 | 55% | Paid (card) |
| Northwind HVAC | $549 | $240 | 56% | ACH auto-draft |
| Riviera Auto Group | $2,899 | $1,102 | 62% | ACH auto-draft |
| Coastal Realty | $899 | $412 | 54% | Awaiting client |
Last 30 min
- ACH settled — Acme Bakery — $749
- Card paid — Lakeside Dental — $1,199
- Dunning step 2 fired — Coastal Realty
- Vendasta KPI sync — 62 clients refreshed
Built on the Partner API — not a generic billing tool we bolted on.
Payments flow directly to your merchant. We charge a flat monthly subscription.
Big monthly retainers move off cards and onto ACH — sometimes saving 2–3% per charge.
Connect Vendasta + Stripe in five minutes. Send your first invoice the same afternoon.
Everything your agency runs on — in one app.
Billing, payments, and reporting, now with an AI layer that tells you what to do and writes the client-facing work for you.
Your morning to-do list, written for you.
HubWho reads your whole book — overdue invoices, at-risk clients, expiring cards, slipping SEO — and hands you the top three things to do today.
- Ranked by urgency, never a wall of numbers
- Built from real billing + KPI signals, no busywork
- Runs on HubWho's AI or your own Anthropic key
Good morning, Sam — here's Wednesday.
You've got 3 things that need you today.
- 1
Chase 3 overdue invoices
$3,140 past due — send reminders before it ages.
- 2
Fix 2 expiring cards
Two clients' cards expire soon — ask them to update.
- 3
Review SEO for 1 client
Rankings slipped vs last period — get ahead of the call.
Turn SEMrush & Search Console into client-ready insights.
Connect SEMrush and Google Search Console; HubWho pulls each client's rankings, traffic, and backlinks and writes a plain-English read you can send.
- Rankings, traffic, backlinks + Authority Score per client
- AI summary with a suggested next move
- Slipping clients surface in your daily brief automatically
Strong month — visibility is up and traffic climbed 14%. One thing to watch: average position slipped slightly. Suggested move: refresh the two pages that lost rankings.
Organic keywords
1,482
+96
Est. monthly traffic
42.1k
+14%
Authority Score
61
+2
Avg. position
11.4
+1.3
Synced from SEMrush + Google Search Console
Invoice, auto-draft, and book margin — to your own bank.
Recurring invoices auto-draft via ACH on the due date and settle to your merchant account. Per-client margin is tracked the moment money lands.
- ACH auto-draft + dunning — stop chasing payments
- Your Stripe or Authorize.net merchant — not ours
- Real-time margin per client, after Vendasta wholesale cost
Invoice generated
Acme Bakery · $749
ACH auto-drafted
on due date — no chasing
Settled to your bank
your merchant account
- →
Margin booked
$437 (58%) this client
For marketing agencies that already resell Vendasta
Everything Vendasta's billing leaves out
Six pillars of the agency operating layer — designed to plug into your existing Vendasta workflow without changing how you fulfill.
Vendasta-native sync
Per-tenant API credentials. Catalog, subscriptions, usage, and KPIs sync automatically — no double-entry.
Recurring invoicing
Generate branded invoices on a schedule from Vendasta-provisioned services. One-off invoices supported too.
ACH + cards, your processor
Stripe Connect for instant setup, or a direct merchant via Authorize.net for lower rates. Both behind one UI.
Auto-draft & dunning
Saved card and ACH auto-pull on due date. Failed payments trigger configurable retry + reminder sequences.
Per-client margin in real time
Wholesale Vendasta cost vs. your retail price, calculated and surfaced per client every month.
White-label customer portal
End-clients log in under your brand to view invoices, statements, and KPI reports — and pay you directly.
One API connection. Everything else is automatic.
Drop in your Vendasta partner credentials once. HubWho pulls your marketplace catalog, every business under your account, every active subscription, and every KPI — and keeps them in sync nightly. Invoicing is driven by what Vendasta actually provisioned, not by line items you typed in.
- Marketplace catalog sync (Reputation, Local SEO, Social, Ads, Listings)
- Per-business subscription and usage data
- Provisioning pause/resume from HubWho on delinquency
- KPI pulls from each activated product
- Encrypted credential vault (AES-256-GCM, never exposed to UI)
Card data never touches HubWho — handled by Stripe and your processor.
Stripe Connect (live in hours) or direct merchant via Authorize.net (lower rates).
Every invoice, charge, and credential change is timestamped to a user.
See how HubWho compares
The fastest read on why agencies switch from Vendasta's built-in billing, QuickBooks, or Chargebee.
| Feature | HubWho This one | Vendasta Billing Built into Vendasta | QuickBooks Generic accounting | Chargebee Subscription billing platform | Stripe Billing Stripe's billing add-on |
|---|---|---|---|---|---|
| Native Vendasta Partner API sync | |||||
| Bring your own merchant account | |||||
| Per-client gross-margin reporting | |||||
| ACH via Plaid | |||||
| White-label customer portal | |||||
| Per-transaction take-rate | 0% | Processor margin built in | 0% | 0% | 0.4–0.8% |
What agencies told us they need
HubWho was shaped by months of calls with Vendasta agencies before we wrote a line of code. These are direct quotes from those conversations.
“The only thing I want is a billing tool that knows my Vendasta catalog without me re-keying it. If you build that with per-client margin, I'm in on day one.”
“We pay Vendasta's processor margin on $400K/year of card volume and never see the line item. That's the gap. Bring your own merchant changes the math entirely.”
“I love Vendasta for fulfillment. I just want a billing layer that doesn't look like Vendasta to my clients and that doesn't gate my margin reporting behind a quarterly export.”
Identifying details withheld at the agencies' request during pre-launch. Real customer logos and quotes will replace these as production rolls out.
Frequently asked
What is HubWho?+
HubWho is the billing, invoicing, ACH collection, customer portal, and KPI dashboard layer for marketing agencies that resell Vendasta. It connects to each agency's Vendasta partner account via API, syncs catalog and usage data, and lets the agency run their entire client billing operation from one app.
Who is HubWho for?+
Marketing agencies that are already Vendasta partners and want to keep their own merchant account, run recurring billing across many end-clients, and see real-time margin reports per client. If you're using Vendasta's built-in billing today and paying their processing fees, HubWho replaces that layer.
How is this different from billing inside Vendasta?+
Vendasta's billing is functional but locks you into their merchant rates and gives limited visibility into per-client margin. HubWho lets you bring your own merchant account — either Stripe Connect for instant onboarding or a direct merchant account via Authorize.net for lower rates once underwritten — and surfaces wholesale-vs-retail margin per client in real time.
Do I need a Vendasta partner account to use HubWho?+
Yes. HubWho is Vendasta-native — every tenant connects their own Vendasta partner API credentials during onboarding. We then sync your product catalog, businesses, subscriptions, and KPIs automatically. Credentials are encrypted at rest and never exposed to other tenants.
How does ACH work?+
End-clients link their bank account via Plaid during invoice payment or upfront in the customer portal. HubWho stores the resulting ACH token at your chosen processor and uses it for auto-drafting on invoice due dates. Failed pulls trigger a configurable dunning sequence.
Can my clients pay invoices themselves?+
Yes. Every tenant gets a white-label customer portal at their own subdomain. End-clients log in to view invoices, statements, KPI reports, and pay by saved card or ACH. The portal is branded with your agency's logo, colors, and support email.
Does HubWho take a cut of payments?+
No. Payments flow directly from your end-client to your own merchant account. Roffik (the company that builds HubWho) charges a flat HubWho subscription — there is no per-transaction take-rate.
Stop running your agency out of spreadsheets and Vendasta's billing tab.
Connect your Vendasta partner account in 5 minutes. Start invoicing the same day.